Focus of the marketing mix Essay Example | Topics and Well Written Essays - 1750 words

Focus of the marketing mix - Essay Example Another notable target market is that of the aging demography who want to explore new things (Hughes, 2011). In addition, the younger generation has not been left behind, notably the students who desire trendy and innovative devices that provide various options in performing tasks. Ipad features Ipad is basically a tablet device with various specifications and features. These specifications and features have enabled this product more appealing to customers in the various market segments. Ipad has an interface of led touch screen with dimensions of 9.57 ? 7.47; this makes this product more appealing as compared to other tablet devices (Pride & Ferrell, 2012, p. 22). Attributed to the Apples extensive research and development, Ipad is considered to be the latest technological device characterized with a high compatibility mode and that the users can easily navigate it because of its reliable speed and processor. This product is fully equipped and has the ability to download large amoun t of data, send and receive emails, send attachments and documents, watch movies and take pictures (Hughes, 2011). This product has been designed to enable users such as professionals and businesses to get digitalized and connect easily to the global world. This Apple product has a wider and various applications (Pride & Ferrell, 2012, p. ... Secondly, the built-in applications in the device which enables the customers to have an adventurous experience in using any tablet device. Finally, the device display in which customers look for remarkable resolutions with appealing colors. It is notable that Ipad has a Retina display, high speed processor and 275000 applications, thus, making it a customer choice in this category of tablet device. Branding The Ipad attribute of being considered innovative and trendy in terms of its design with the provision of unlimited options to the user attributes greatly to its branding (Pride & Ferrell, 2012, p. 28). Its simplicity and portability has earned Apple popularity and being widely accepted in the global markets (Kerin, Hartley & Rudelius 2010, p. 15). This has led into Ipad expanding its markets and satisfying larger market segments, thus, earning it better brand equity and positioning it as need to most individuals (Kerin, Hartley & Rudelius, 2010, p. 33). PRICE In regard to the pr ice, iPad can be purchased in the various multiple selected points by Apple Company. Pricing iPad is charged at a premium price as compared to its competitors attributed by the quality superiority and innovativeness of the device. As the most innovative devices available in the market, notably, other tablet competitors, offer a premium price, it has value as compared with the benefits that this product offers to the user. Price strategy rationale Although iPad is considered expensive, the value realization and benefits that the customer gets overshadow its expensiveness. The pricing strategy of Apples IPad takes into account factors including high innovativeness, reliability of iPad tablet device, device portability